Where do you want to go?

Strategy

At the core of our consulting practice is a commitment to leveraging research and evidence to inform every decision. We understand that in today's competitive landscape, organizations cannot afford to rely on intuition alone. That's why we meticulously gather and analyze data to identify trends, pinpoint opportunities, and uncover potential challenges.

Our expertise

1. Competitive Intelligence: We provide organizations with timely and relevant information about their competitors, customers, markets, and industry trends. We use a range of sources to deliver comprehensive reports that support decision making and strategy formulation.

2. Evidence-Based Decision Making: We assist organizations in using research and evidence to inform their strategic planning, program development, and performance management. We help them identify best practices, set goals and objectives, monitor progress, and evaluate outcomes.

3. Audience Understanding: Whether through one-on-one or group interviews, online or in-person surveys, or real life observations, we use the methods best suited to elicit the rich and detailed information necessary to identify issues and pain points, and make note of satisfaction, preferences, and attitudes. These data can then be transformed into user personae for guiding program and product design.

4. User Testing: We test the usability, functionality, and desirability of products, services, and prototypes with users. We observe how users interact with the product, identify issues and pain points, and collect feedback and suggestions for improvement.